Printing & Paper Efficiences

In chart #2, you’ll see you can mail a 48-, 56- or 64-page catalog at the minimum postage rate, since all of these combinations weigh less than 3.3 ounces. Note: I switched to 38 lb, #5 grade paper for the 48- and 56-page books.

If you’re willing to alter your paper requirements using a combination of 38 lb paper for eight pages and 34 lb paper for 56 pages, you can increase the page count all the way up to 64 pages without exceeding the 3.3 ounce weight restriction for piece rate catalogs. This provides a great deal of cost leverage, and it greatly reduces your breakeven.