Printing & Paper Efficiences

The figures in Charts #1 and #2 are based on 1 million catalogs (8˝ x 10 1/8˝) with the use of a bind-in order form envelope. I’ve given page options from 48 to 80 that offer clear alternatives.

Let’s look at what these charts illustrate. In chart #1, the page count is being increased from 48 pages to 80 pages but always on 50 lb, #4 grade paper. The weight of the catalog in all of the page-count options is more than 3.3 ounces, which means they’ll have to be mailed at the pound rate, resulting in additional postage costs.