Printing & Paper Efficiences

You want to maximize page count without increasing your postage costs when you can. Once you’re required (by weight) to mail at the pound rate, using the right paper and page-count combination can help minimize the increase.

The Right Combination

Understand the per-page cost of the various page-count and paper-weight options. Leverage means being able to increase pages without proportionally increasing costs. As the page count increases, the paper-basis weight should be decreased. This will minimize the weight of the catalog while yielding more square inches of selling space.