Printing & Paper Efficiences

Assuming there’s plenty of good merchandise to sell, adding pages makes economic sense. Adding pages while making certain the paper and press manufacturing are efficient can lower your incremental break-even point while increasing revenue—a real win for you.

My main objective this month is to illustrate how various printing (page count) and paper combinations and/or options can help reduce your costs and save you money. The focus is on print manufacturing, paper and postage. Your goal should be to add pages to the catalog as economically as possible.