Printing & Paper Efficiences

In this day of rising costs and lower-than-expected response rates, it’s important to know how best to maximize your catalog print manufacturing, paper and postage efficiencies.

These costs represent, on average, 80 percent of total catalog selling expenses and 20 percent to 25 percent of net sales.

This month, I’ll examine various printing and paper cost options that can reduce your expenses while maximizing page count. In other words, I’ll look at ways to stretch your catalog-expense dollars.