Print-Plus: Printing Money

Be sure to have your online campaigns all cleaned up and ready to go. You should have completed most of your pay-per-click testing earlier in the year to avoid any surprises (i.e., poor performance) that may come up during the holidays. Take advantage of remarketing capabilities, especially for consumers you tagged during last year's holiday season. Most importantly, be absolutely confident that your product data feeds, which are being sent to Google Shopping and Bing Shopping, are error free and in the best condition possible. Shopping campaigns will continue to play an increasingly important role in paid search.