Print-Plus: Printing Money

Free or flat shipping or a dollar amount off the order are examples of strong offers. Furthermore, no order value minimum to qualify for the offer should be considered (except for dollar-off promotions). From all of the testing we've done, no order minimum will increase both the response rate and the average order size. Offers are frequently not structured properly. If a cataloger insists on having a dollar minimum to qualify for the offer, it's generally set too high. Don't use a minimum dollar amount to increase your average order size because it will most likely be at the expense of the response rate. The goal should be to increase the rate of response so more people order.