Print-Plus: Printing Money

You also want to examine the impact of promotions on response rates. Promotions such as free shipping, a dollar amount or percentage off the order, etc., have become commonplace because they increase response rates if structured properly. If your competition has an offer and you don't, it can hurt your response rate. You should be thinking about and planning your holiday promotions now. Promo offers can be fairly aggressive during the holiday season because catalogers and other merchants are competing for the almighty dollar.