Print-Plus: Printing Money

There are segments of your housefile that can be mailed profitably every time you mail. Therefore, reducing a mail drop will likely reduce profitability. Rather, consider adding a mailing to the top-performing segments of your housefile. Use RFM analysis to determine which segments to mail, or select customers that only buy in the holiday period and give them an extra drop. It's difficult to overmail your housefile (at least certain segments of your housefile).