Print-Plus: Printing Money

Increase page count if you have the merchandise. Pages increase response rate — i.e., the more pages (more SKUs) a catalog has, the higher the response rate. Sales will increase by approximately 50 percent of the percentage increase in page count. Adding pages assumes merchandise availability. It also means maintaining the same product density. Pages are a good investment and incrementally don't add greatly to your total selling expenses. If your catalog weighs less than 3.3 ounces, you can add pages without increasing your postage expense at all.