Print-Plus: Printing Money

Let's take a look at an annual catalog circulation survey done by Lett Direct comparing 2014 to 2013 (see chart below). This data is from 100 different consumer catalog companies.

Note that 32 percent of respondents plan to increase catalog circulation this year. Approximately 55 percent plan to keep circulation about the same, while only 13 percent plan to decrease circulation (compared with 17 percent last year). Catalogers recognize the importance of mailing catalogs. The catalog is the biggest driver of traffic to the web.