Print-Plus: Printing Money

Now is the time to prepare for the busy holiday season. You have one opportunity to get it right. Unfortunately, you won't have a second chance to make a good first impression. The buying season will be here and gone before you know it.

Stephen R. Lett is the president of Lett Direct, Inc., a catalog consulting firm specializing in circulation planning, forecasting and analysis. Stephen can be reached at steve@lettdirect.com.