Print-Plus: Printing Money

Your search engine optimization campaigns should have addressed all of the low-hanging fruit by the time you enter the holiday season. It can take the search engines several weeks or longer to recognize your updates. This means optimizing your best product category the week before Cyber Monday isn't a good strategy. Check your Webmaster Tools accounts to confirm that Google and MSN are able to crawl and index all of your site's pages. If there's a technical problem with crawling your site, you need to address it ASAP, long before your traffic begins to ramp up.