Print/Production: Four Challenges to On-demand Catalogs

If your sales-driven organization would like to field true one-to-one customer relationship initiatives, now is the time to add personalize-on-demand functionality to your existing CRM and product information systems.

Tom Minthorn is president of Minthorn Direct, a provider of strategy and copywriting services for marketing communications. He can be reached via his Web site, http://www.minthorndirect.com.