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Tom Minthorn
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Functional Areas: Members of both the marketing and sales teams may raise objections to implementing the new technology. Marketing may worry about losing control of the look and messaging. Sales may object to being responsible for creating the pieces. The good news: You can expect these complaints to diminish once stakeholders understand how easy the system is to use, how great the pieces look and the impact the personalized collateral has on customers and prospects.
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- Companies:
- Stibo Catalog
Tom Minthorn
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