Print/Production: Four Challenges to On-demand Catalogs

Product Information Management: If your organization lacks a product information management strategy, you will need to build competency in this area before an investment in personalize-on-demand makes sense. It starts with a realization that product information -- the product descriptions, pricing information, text-based ad copy, digital images and Web content used for marketing and sales purposes -- is a valuable corporate asset. Organizations that develop this awareness typically implement systems to make product information easily accessible across multiple print and electronic channels that reach customers.