Print Catalogs & Web Working Together (1,425 words)

The cover looks like a wrapped present, complete with bow. The "barnesandnoble.com" Web site address is repeated over and over, lest we forget who's sending us this catalog/gift. According to Trollinger, the front and back covers of a catalog are two of its most important "hot spots" and, among other things, should either get the catalog opened or sell books.