Print Catalogs & Web Working Together (1,425 words)

The inside spread, according to Trollinger, works, as it answers the question, "Why should I buy from Dell?" with a note from "your friends at Dell"; sections on "what's new," and "why Dell"; a "directory" of contact information; and a table of contents for easy navigation. In addition, Dell uses copy to explain product benefits ("get your applications to execute fast ...") instead of merely listing the specs like some computer catalogers choose to do.