Print Catalogs & Web Working Together (1,425 words)

The cover copy does more than identify the target market. It makes an offer and uses eye-friendly numerals: a complete computer system for $1599. A line follows to instruct the reader where to turn for more information. A faux dot whack makes another enticing offer, with more eye-catching numerals—0 percent interest, no payments for 120 days—and again follows up with page-turning instructions.