Print Catalogs & Web Working Together (1,425 words)
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In general, print catalogs designed to spur online purchases are still print catalogs and should be used to sell—even if selling brand more than product. What remains to be seen is how catalogers will gauge the effectiveness and ROI of sending out a printed catalog for an online store front. If e-commerce developers figure this out soon, expect mailbox explosions for holiday 1999.
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