Print Catalogs & Web Working Together (1,425 words)

Overall, the barnesandnoble.com catalog offers good deals and an extensive selection. However, the catalog's strategy is unclear. Is it trying to entice consumers to order from its pages? In that case, it offers too many selections to sell any effectively, given this design grid. Or is this catalog meant to build online traffic? In that case, Trollinger suggests a focus on bestsellers and exclusives, sending customers to the Web site for the complete product listing.