Print Catalogs & Web Working Together (1,425 words)

The back cover, traditionally among the hottest selling spots of the catalog, is unusual: designed horizontally and read side to side. While displaying several B&N exclusives, Trollinger believes that the book selections here are uninspiring, and the change in orientation a bit distracting.

On a positive note, barnesandnoble.com includes quotations, how-to tips and book facts in occasional, larger product spotlights, sure to attract consumer interest.