Print Catalogs & Web Working Together (1,425 words)

"e-nnouncements"—book reviews e-mailed to customers—are successful elements that sell readers on the idea of B&N's online commerce site. This spread also includes a table of contents, to help consumers navigate the catalog.

The rest of the pages are crowded with book profiles and only a few art elements. Unfortunately, this does not give each book much space to sell itself. According to Trollinger, an old adage of cataloging states that "if you don't show it, you won't sell it."