Print Catalogs & Web Working Together (1,425 words)

Barnes and Noble makes a great offer on the cover: 40 percent off hardcovers, 88-percent off bargain books, easy ordering and quick delivery. But this effort is made in tiny type at the bottom of the cover, in the same green used for the bow and the catalog's name; it may look nice, but it's not the eye catcher commonly used for special offers. Trollinger suggests that a photograph of a celebrity author or a New York Times bestseller may make a greater impact on consumers.