Print Catalog: Best Ways to Use Your Print Catalog to Drive Online Sales

* Be consistent. Make sure every offer and product that you have in your catalog — including promotions, special sales and unique items — is reflected exactly the same on your Web site. Nothing will get a customer or, perhaps even more importantly, a potential customer, to surf away from your site faster than seeing a price in your catalog that isn’t the same on the Web site. People will feel you were disingenuous in your attempt to acquire them as customers, and the one chance you might have had to make a sale will be lost.