Print Catalog: Best Ways to Use Your Print Catalog to Drive Online Sales

* Tease to more online offerings. If you’re not showcasing your entire product line in print, tell catalog readers often within the pages of the book that there’s more to see on your Web site.

* Reinforce the Web address and phone. Print the Web site’s addressyou’re your toll-free number on every page of the catalog so customers don’t have to go searching for it.