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* Offer multiple ways to place orders. The obvious goal of the catalog is to drive traffic and ultimately increase your conversion rate. So it’s paramount that customers immediately go online to purchase items they saw in the catalog. One way to achieve this goal and reinforce the positive buying experience is to let customers know that while online ordering is the most convenient way, they can still use your 800 number to order.
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- Companies:
- VistaPrint Corporation
Jennifer Yarborough
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