Pricing & Payment Options are Key to Int'l Success (765 words)
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In the United States, checks and credit cards rule as preferred payment methods.
Consumer preference in the United States for paying by check or credit card is partially due to the float—the period of time between charging and billing—those consumers get.
According to Jane K. Winn, an expert in consumer payment methods, customers in Europe are not as accustomed to using payment devices that include an element of float. European consumers traditionally are more comfortable with payment in cash or a method with the same finality as cash, such as bank transfer, money order or debit card.
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