Pretzel Crisps Grows its Facebook Fan Base With Coupons

To help the growth trend continue, Pretzel Crisps will be mixing up its marketing efforts. "We're not going to be a one-trick pony and continue to just offer coupons as value exchange with our fans," says Harty. "We really want to deepen the experience and affinity [our customers] have for us."

Pretzel Crisps is looking into the possibility of Groupon deals and other social buying opportunities, however, "some of the real basic engagement tactics on Facebook and Twitter are really where our bread and butter is," Harty notes.