Pretzel Crisps Grows its Facebook Fan Base With Coupons

Although it's still too early to quantify the financial impact of its social media campaign, Pretzel Crisps can report a sales increase of 87 percent year-over-year. "That's adding to a trend of phenomenal growth that the brand's been experiencing," notes Harty. "We're confident that this trend will continue based on these initiatives as well as some other promotional activity."