Pretzel Crisps Grows its Facebook Fan Base With Coupons

Once a fan "likes" Pretzel Crisps, the company engages that fan by offering recipes, pairing ideas and tip sharing, opening the door to effective (and valuable) two-way communication. "I'm a firm believer that it's not a one-way street, that this is truly a dialouge and, in fact, because we're a brand, the pressure is on us to provide that value first," says Harty. "When they click ‘like’ and opt in to be a part of this community, they enjoy that positive dialog." Fans can expect timely responses (no more than 36 hours from the post) from Pretzel Crisps to any questions or queries about the product, or any problems that may arise with its coupons.