Pretzel Crisps Grows its Facebook Fan Base With Coupons

Pretzel Crisps sought out its blogging community first in an effort to build brand awareness. The company shared a dollar-off coupon with its blogger network in February, giving them the "inside scoop" and encouraging them to share the coupon with their readers and fans. Pretzel Crisps also posted the coupon as a status update on its Facebook page. The coupon was passed around around the web via Facebook and the blogger network, which caused Pretzel Crisps’ Facebook fan base to grow from 6,800 fans to 13,700 fans in just two weeks.