Pretzel Crisps Grows its Facebook Fan Base With Coupons

Pretzel Crisps’ slogan reads, "One bite and you'll rethink your pretzel!" Maybe it should read "One coupon and you'll rethink social media," because coupons and word-of-mouth marketing is exactly how the brand grew its number of Facebook fans.

Pretzel Crisps knew its customers were on Facebook, it was just a matter of getting them to become a fan of the brand. "It's a place where we're connecting with friends, family, our favorite activities and hopefully our favorite brands, too," says Jason Harty, director of interactive and field marketing at Pretzel Crisps, of the social networking site. "We think that Facebook is a place to connect … for us to build brand awareness and reach new users. We want to be a part of that conversation and community."