Pretzel Crisps Grows its Facebook Fan Base With Coupons

Problem: Snack food company Pretzel Crisps sought to increase its number of Facebook fans.

Solution: Provide coupons to consumers for becoming a fan.

Results: In two weeks, Pretzel Crisps went from 6,800 Facebook fans to 13,700 fans. By offering a second coupon, Pretzel Crisps’ Facebook fan base jumped from 14,000 fans to 29,000 fans in just 36 hours.