Preparing for the 2006 Postage Increase? Here are Two Missteps to Avoid

For most catalogs, Web buyers rank in the bottom 10 cells for housefile when reported by key code. But after doing a matchback, they rank in the top 10 cells. The clearest example of this is in a recent holiday mailing we did. There were no Web cells in the top five when ranked. But after the matchback, there were three in the top five.