Prepare for the Upcoming Postage Rate Increase

Often if you have a pool of records that are close to or at breakeven, the records added bring your postal cost down, and the net gain is positive. If you use inactive buyers or modeled names from a cooperative database, it’s usually worth it.

Keep in mind the number of add-a-name pieces will be a function of how many pieces overall are being mailed and the geographical distribution of the mailing. For most catalogers, a national circulation of 700,000 or more is required for add-a-name to make economic sense. At this level, usually 5,000 to 10,000 catalogs will be added.