Prepare for the Upcoming Postage Rate Increase

2. Test lighter-weight papers, as well as self covers vs. heavier separate covers. Using a slightly lighter basis-weight paper should have no impact on results. Paper is sold by the pound, so if you use fewer pounds, you may save money. And you also can save on postage, providing your catalog mails at the pound rate. A simple change from a 34 lb, #5 basis weight to a 32 lb, #5 basis weight will save about $12,000 in postage on a mailing of 1 million, 80-page catalogs (at today’s postage rates).