Prepare for the Upcoming Postage Rate Increase

In short, the 2006 postage increase likely will be large. The increase might be phased in over time, but regardless, you’re going to pay more for postage. Absorbing the increase won’t be easy, and it’ll take time to determine potential savings. Get ready now!

Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in circulation planning, forecasting and analysis. He can be reached at (302) 537-0375, or by e-mail via his Web site: www.lettdirect.com.