Prepare for the Upcoming Postage Rate Increase

Action Steps

1. Look at your catalog trim size. If yours is a pound-rate catalog (i.e., weighs 3.3 ounces or more), a slight reduction in your book’s physical trim size will reduce your postage (and paper) costs. For example, a half-inch per page reduction on an 80-page catalog can save $15,000 on the paper and postage costs per 1 million copies printed. (Note: This assumes the U.S. Postal Service’s weight requirement doesn’t change.)