Prepare for the Upcoming Postage Rate Increase

1. Don’t stop mailing to Web-only buyers. When you look at your source code report, it may appear that results from Web-only buyers fall considerably below breakeven. Even the results from the most recent Web buyers don’t look exciting. It’s logical to conclude you should stop mailing such buyers to save money. But in recent matchback studies we’ve done, Web-only buyers are performing at more than acceptable levels.