Prepare for the Upcoming Postage Rate Increase

Increasing prices might be painful, but catalog customers don’t normally purchase based on price. Studies show that price is the No. 3 or No. 4 reason people shop by mail. They primarily buy on convenience and service.

Steps to Avoid

Often catalogers make cuts in the wrong places. Their intentions are good, but the actions taken aren’t always the best in the long run. Here’s a list of things not to do.