Prepare for the Upcoming Postage Rate Increase

If you decide to print the order form on a catalog page, part of your cost-saving calculation must include the gross margin you’ll forfeit from eliminating saleable merchandise on the page you designate to it.

10. Increase merchandise prices to offset postage increases. Many catalogers price using a formula that’s not my preferred method. For example, if the cost of an item is $20 and your desired markup is two times, you might establish a retail price of $40 that yields a gross margin ratio of 50 percent.