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9. Eliminate your bind-in order form/envelope. As fewer orders are received by mail, many catalogers have eliminated the bind-in order form and envelope as a way to save money. Prices for such forms range from $12/M to $20/M (or more) depending on the size, quantity printed and use of color. They also add weight to the catalog, which can increase postage costs.
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- Companies:
- Lett Direct Inc.
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