Prepare Your Reps

For customers who order by phone, it’s a great time to encourage them to give their e-mail address so you can send them updates and remind Web shoppers to add your address to their list of approved senders.

Liz Kislik is president of Liz Kislik Associates LLC, a consultancy that focuses on customer satisfaction and employee success as the building blocks of a resilient, effective enterprise. You can reach her at (516) 568-2932 or lizk@lizkislik.com.