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Sudhir Holla
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Step No. 4: Implement a promotion campaign that uses anchor items to drive traffic, but then leverages the promotions to drive volume and margins. We've found two kinds of promotions to be particularly effective: one that drives higher volume (e.g., $10 off purchases of $100 or more) and one that drives repeat trips (e.g., $10 off the next purchase). Consider your audience. Promotions that are able to successfully leverage social channels can see a 300 percent increase in marketing return on investment. Consider leveraging social currency. Does your social channel allow you to offer discounts or points in return for a consumer spreading the word?
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