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Sudhir Holla
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Step No. 2: For these anchor items, focus on adjusting price or website content (e.g., product images and descriptions). We've found that better content reduces overall price elasticity for the item. The better a product is described and displayed, the more willing customers are to spend more for it. It's especially important to pay attention to search engine optimization, buying guides, descriptions, high-resolution images, etc., for anchor items. Of course, the pricing for these items need to be competitive as well.
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Sudhir Holla
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