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Sudhir Holla
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Here are a few ideas that we've seen succeed that you can use this holiday season:
Step No. 1: Identify the "anchor" items in your assortment. When looking at your transaction history and consumer browsing history, they're relatively easy to identify — i.e., they drive traffic. Doing a market basket analysis of items frequently purchased together will help you identify anchor items and potential "halo" items — i.e., items customers have a bias toward because of a previous positive buying experience.
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Sudhir Holla
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