Predictive Tactics: Five Database Modeling Strategies

Tactic #4: Use information gleaned from the model to help you better target your catalog creative and marketing offers.

Using predictive modeling you can extrapolate the results of version-tests of creative (e.g., different covers) to identify the best target customers for each creative tested. There’s also the potential, if you have the data at your fingertips, to do other interesting things, such as identify key customers and print specially targeted offers on catalogs using print-on-demand techniques.