Predictive Tactics: Five Database Modeling Strategies

Use modeling to help refine your housefile mailing strategy and guide your decision on how far to go into your file to maximize profitability. Depending on your goals, mail strategies and frequency, you could vary the mail depth accordingly, Fiedler says.

Tactic #3: Use “what-if” analyses to help you focus on the most profitable portions of your housefile or other portions of your mail file.