Predictive Tactics: Five Database Modeling Strategies

Here are five tactics to consider for boosting the effectiveness of modeling:

Tactic #1: Recognize which kind of models can be most useful for you and will give you the biggest bang for the buck.

According to Bryce Connors, director of the Consulting Services division for Unica, a Lincoln, Mass.-based provider of enterprise marketing management solutions, four types of models are most applicable to catalogers: